Aldi cleans up in Brandspark's new product awards

Dan Ochwat
Executive Editor
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For the 12th year, BrandSpark International has surveyed more than 11,000 United States consumers to identify best new products, and this year’s winners focus on health and wellness and organic products. Store brand products earned recognition, too. Mainly Aldi, winning for 18 of its products.

Research and consulting firm BrandSpark International, New York, recognized 58 total products in its 2020 Best New Product Awards in the categories of food and beverage; beauty, health and personal care; and household.

The products were launched on Jan. 1. Trader Joe’s won an award in the category of “Fresh Pre-Made Side,” getting recognized for its Trader Joe’s Harvest Grain Salad. After that, it was all Aldi, a dominant winner in the food and beverage category. Aldi especially one with dairy and deli items and with a special callout to its Simply Nature brand. Here’s a list:

  • Butter: Aldi Countryside Creamery Pure Irish Butter
  • Cheese Snack: Aldi Happy Farms Cream Cheese Snack Pack
  • Fresh Pasta: Aldi Specialty Selected Cheese or Spinach Ravioli
  • Gluten-Free Bread: Aldi liveGfree Gluten-Free Wide Pan Bread
  • Hard Seltzer: Aldi Vista Bay Hard Seltzer
  • Healthier Kid’s Snack: Aldi Simply Nature Kids Bites
  • Low-Calorie Bread: Aldi L’oven Fresh Bagel Skinny’s
  • Lunch Kit: Aldi Never Any! Turkey or Ham Lunch Kit
  • Organic Butter: Aldi Exclusive Simply Nature Organic Salted Butter Quarters
  • Organic Milk: Aldi Simply Nature Organic Grassfed 2% Half Gallon
  • Organic Yogurt: Aldi Simply Nature Organic Whole Milk Greek Yogurt
  • Savory Dip: Aldi Park Street Deli Assorted tzatziki Dips
  • Skyr Yogurt: Aldi Friendly Farms Icelandic Style Skyr Non-Fat Yogurt
  • Sliced Cheese: Happy Farms Deli Sliced Cheese
  • Snack Packs: Park Street Deli Snack Selects Three Pack
  • Store Brand Red Wine: Aldi Bear Bros Cabernet Sauvignon
  • Store Brand Sangria: Aldi Velata Premium Sangria
  • Wraps: Aldi L’oven Fresh Protein Wraps