Aldi and celebrity chef Andrew Zimmern partnered for an Instagram Live program to educate consumers on how to limit food waste at home — all the while highlighting some Aldi-exclusive products that can be helpful along the way.
The event was held on Travel Channel host Zimmern’s Instagram page at 6 p.m., EST, April 28, in honor of International Stop Food Waste Day. Zimmern interacted with fans, presented seven food waste tips and shared recipes during the feed. He also made viewers aware of issues around food waste, like 30-40% of the food supply in the United States becomes waste, equalling nearly 220 pounds of food per person annually.
Ways consumers can ease the burden, according to Aldi and Zimmern, is to create three or four-day meal plans as opposed to shopping for a week-long meal plan. He also recommended using reusable storage and wrapping containers like beeswax wrapping paper and washable silicone containers. Aldi shared with Store Brands specific private brand products being presented during Zimmern’s event and the dates when they will be released in stores:
- Joie Reusable Produce Bag Set – 4/14/21
- Crofton Reusable Sandwich or Snack Bags – 6/9/21
- Reusable Shopping Bag – 5/12
- Crofton Beeswax Wrap – 5/19
- Crofton Reusable Straw Assortment – 5/26
In addition to the event, Aldi announced it would be donating $100,000 to Feeding America’s Food Recovery program. The retailer regularly donates to the organization and is a longstanding Feeding America Leadership Partner.
Aldi’s been stepping up its sustainability goals around packaging, ways to reduce carbon emissions and reducing waste.
Store Brands also touched on the initiatives in its April issue cover story on the retailer.