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04/23/2021

Albertsons steps further into data journey with new hire

The retailer has hired Danielle Crop to become its chief data officer. She comes from 15 years of working in data science at American Express.
Dan Ochwat
Executive Editor
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Albertsons has hired a new machine learning and data capabilities expert. Danielle Crop comes to the retailer from her recent work at American Express and steps in as Albertsons senior vice president and chief data officer.

The new role at the company represents an acceleration into a journey to further leverage data strategically, said the company. Crop will build and execute a central data strategy that delivers on an omnichannel front, benefitting shoppers both in the store and online. She will leverage machine learning and data science work to enhance the retailer’s performance across its businesses and markets.

“Today, excellence in delighting customers can be quantified as knowing what they want before they do, and having the capability to deliver it when they want it, no matter how they shop,” said Chris Rupp, EVP, chief digital officer. “How we translate what we get from data into an enhanced customer experience will further differentiate us as a locally great and nationally strong retailer. Danielle’s work has been at the intersection of data and the customer experience for the majority of her career, and we are excited to have a leader of her caliber to guide Albertsons Companies’ customer experience into the future.”

Crop spent 15 years at American Express, working at the forefront of the company’s data science. Her background includes extensive experience in analytics, data management, modeling and digital experimentation, as well as scaled agile digital transformation and product management.

While serving as the company’s chief data officer, she helped realize the potential of American Express’ data assets and led multidisciplinary and globally dispersed teams that were responsible for the platforms that created, managed, governed, stored and shared American Express data assets.