Albertsons rolls out premium Signature Reserve

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Albertsons rolls out premium Signature Reserve

06/01/2018

Albertsons Cos. is taking its private brand products to a new level. The Boise, Idaho-based chain said in a press release it is expanding and elevating its store brands with “a new top shelf culinary presence” called Signature Reserve.

“For life’s special and indulgent moments, Signature Reserve offers unparalleled quality and exquisite taste for customers who are obsessed with the exceptional,” the press release states.

“Signature Reserve inspires delicious discovery with extraordinary and expertly sourced flavors and ingredients,” said Geoff White, president of Albertsons Companies Own Brands. “Shoppers are more educated and interested in culinary trends than ever before, and Signature Reserve will surprise and delight them with unique and exciting products that are found only in our stores.”

The initial launch of Signature Reserve is seven flavors of ice cream, all featuring globally sourced ingredients that are perfect for entertaining or everyday indulgence, according to Albertsons. Flavors include Brazilian Guava Cheesecake, Madagascar Vanilla, Colombian Cold Brew Caramel, Bourbon Maple Blondie, Indian Cardamom Pistachio, Caramel Apple Chai and Belgian Chocolate Almond. These ice creams are available now at Albertsons Companies stores across the country.

Albertsons said it will introduce additional new Signature Reserve products in other categories throughout 2018, including ultra-premium pasta and pasta sauces imported from Italy, single-origin packaged coffees from Sumatra and Nicaragua, and four varieties of hand-picked loose leaf tea.

We scour the earth for ingredients and unique flavors that meet the exacting standards of Signature Reserve,” White said. “Products earn the Signature Reserve label only after a rigorous selection process, which includes scrutiny by our culinary professionals and expert merchants for top quality craftsmanship.”

Signature Reserve joins the company’s lineup of Signature brands, which generates nearly $6 billion in sales and across more than 400 categories. Signature brands includes Signature Café, Signature Farms, Signature Care and Signature SELECT. The company expects to add more than 600 new Signature products in 2018.

Albertsons’ portfolio of own brands also includes O Organics, Lucerne and Open Nature.