Albertsons Launches O Organics Hunger Initiative to Benefit Children

Albertsons Companies has launched a new charitable initiative centered around its O Organics private brand with the aim of helping fight childhood hunger.

Now through Aug. 1, the company’s private label brand will donate one meal for every O Organics product purchased, up to $7 million and the equivalent of 28 million meals, through its O Organics “Fight Hunger, Serve Hope” initiative. Donations will be made to Nourishing Neighbors, a program of the Albertsons Companies Foundation, to fund grants dedicated to providing healthy meals for at-risk youth throughout the summer.

"While summertime sparks excitement for countless students, it also marks the unfortunate reality that 22 million children face when they lose access to school cafeteria lunches and breakfasts they depend on throughout the school year," said Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons Cos. “This is the first time in company history where we’ve positioned one of our Own Brands to make it easy for customers to take action on hunger relief and make a difference for a child in need.”

Customers purchasing any O Organics item through Aug. 1 will fund grants to over 200 organizations that enhance school breakfasts, provide weekend breakfast food, offer backpack programs for kids to take food home, supply summer breakfast meals and more. Albertsons Cos.’s Nourishing Neighbors charitable program has selected these organizations in local communities where aid is most needed. Groups include Los Angeles Regional Food Bank, No Kid Hungry, Second Harvest of Silicon Valley and The Jacobs & Cushman San Diego Food Bank and more.

O Organics was launched in 2005, originally featuring 150 USDA Certified Organic products. In 2018, O Organics became a $1 billion brand with more than 1,000 products, making the it one of the nation’s largest brands of USDA Certified Organic products. The brand now includes over 1,500 items.

“The hard truth is that one in eight children in America experience food insecurity, and the summer months only make this reality even more challenging,” said Christy Duncan Anderson, President and Executive Director for Albertsons Companies Foundation. “Hunger can have lifelong consequences for children, making it more difficult for them to learn, play and connect with kids their age. Thanks to this cause program, customers buying O Organics ingredients for Taco Tuesday or filling their shopping carts with O Organics essentials, such as milk, fresh fruit and snacks, are enabling the donation of 28 million nutritious meals to children in need this summer.”