Albertsons adds to Own Brands leadership

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Albertsons adds to Own Brands leadership

By Dan Ochwat - 01/21/2020
Alice Chan, newly appointed vice president of Own Brands sales and marketing

Albertsons' Own Brands leadership is growing.  The Boise, Idaho-based retailer has named Alice Chan vice president of Own Brands sales and marketing, Albertsons told Store Brands Tuesday. 

“Alice is an energetic and visionary leader who brings more than 16 years of proven results in the CPG industry with PepsiCo’s Frito-Lay division,”  Own Brands senior vice president Chad Coester said. “We have ambitious goals at Own Brands, and Alice’s work will be key to that growth.”

Chan joins Albertsons from Frito-Lay, where she served as a senior director of customer account sales responsible for more than $1.5 billion in annual sales across Texas, Oklahoma, Louisiana and Arkansas. Most recently, she was building the sales strategy for key Frito-Lay’s national selling initiatives.

At Albertsons, Chan will be responsible for developing and executing strategic go-to-market initiatives and plans.

The company's Own Brands are hitting a high note. In the recent Q3 announcement, Albertsons said Own Brands reached its highest level of penetration, earning 25.6% sales penetration in Q3 of fiscal year 2019.

The company said growth and innovation in Own Brands is a key pillar of the overall company strategy and has a goal of growing that penetration figure to 30% over time.

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