Albertsons Adds Meal Solutions To Signature SELECT Line

The grocer expands its largest private brand with the launch of a frozen food selection that includes entrees, sides, and vegetables.

Greg Sleter

1/10/2024

Albertsons Signature SELECT meal solutions.

Albertsons has added meal solutions to its Signature SELECT private label assortment.

Albertsons Companies has expanded its assortment of private label products with the launch of its Signature SELECT Mix + Match meal solution.

Designed to save customers time both in the store and in the kitchen, this new line of frozen entrees, sides and veggies cook together in one standard oven at 375 degrees for about 35 minutes. Available now at 1,900 Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s, this customizable meal solution feeds a family of four.

“At Albertsons Cos., we are committed to delivering great quality with unparalleled value and convenience,” said Jennifer Saenz, executive vice president and chief merchandising officer at Albertsons Cos. “Our new Signature SELECT Mix + Match line of frozen entrees, sides and veggies made from quality ingredients is the ultimate solution for busy families who need a simple, delicious dinner without time-consuming prep and clean up.”

Located in the frozen aisle, the Signature SELECT Mix + Match solution offers shoppers a variety of classic meal combinations that prioritize taste and flavor:

Entrees: Chicken Parmesan, Chicken Meatloaf with Sweet & Spicy Glaze, Italian Meatballs with Marinara Sauce, Chicken Marsala with Mushrooms and Southern Style BBQ Pulled Pork
Sides: Homestyle Mac & Cheese, Parmesan Crusted Potato Medley, Garlic Mashed Potatoes, Cornbread Casserole and Creamy Tomato Basil Pasta
Veggies: Honey Glazed Carrots, Green Bean Almondine, Sweet Corn Succotash, Broccoli with Cheese Sauce and Mashed Cauliflower with Chives

The Mix + Match meal solution is the latest innovation to launch under Signature SELECT, the company’s largest Own Brand. In May of 2023, Albertsons Cos. announced the consolidation and rebranding of its Signature family of brands under one master brand, Signature SELECT, which features a refreshed, modern logo, bold packaging and new marketing campaign designed to build an emotional connection with customers.

Signature SELECT is part of the Own Brands portfolio, which includes trusted household names such as O Organics, Open Nature, Lucerne, Primo Taglio, debi lilly design, waterfront BISTRO, Soleil and Value Corner. Shoppers can find Own Brands products exclusively at Albertsons Cos. stores.

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