Ahold Delhaize names new private brand leader

Ahold Delhaize USA has a new leader in charge of the company’s private brands. Peapod Digital Labs, the digital, commercial and e-commerce arm of the Ahold Delhaize USA brands, announced that Ian Prisuta has joined the company as senior vice president of private brands. 

In 2020, Ahold Delhaize announced that it planned to introduce between 1,500-2,000 new private brand products in 2021. Ahold’s banners include Food Lion, Giant Food, The Giant Company, Hannaford and Stop & Shop, supplied by an extensive supply chain network.

“We are proud to welcome Ian to the company,” says JJ Fleeman, president of digital and commercial services at Peapod Digital Labs. “I am confident that Ian’s leadership and experience will enable us to deliver products with compelling price and product positioning and a story that surprises and inspires customers, especially during a continued time of growth for the private brand sector.”

Prisuta will lead the team responsible for delivering private label services including new product development and innovation, product packaging and design and more for brands like Taste of Inspirations, Nature’s Promise and CareOne. He has more than 20 years in the grocery industry, most recently working as  a senior advisor for Boston Consulting Group.

“I’m excited to join the team and continue my career in such a dynamic part of the retail industry,” said Prisuta. “Private label products represent a unique opportunity for the brands of Ahold Delhaize USA. Customers’ lives are constantly in motion, trying to find ways to have more convenience, more value, more options related to additives, ingredients or health. Private brands can play a big role in that, and I’m excited to be part of defining what that looks like with the brands of Ahold Delhaize USA."