Amid a strong third-quarter report, Ahold Delhaize presented big future plans for its private brand portfolio, including the launch of 1,500-2,000 more own brand products in 2021 and setting a goal to have more than half of its sales of own brands come from healthy products by 2022.
In its Q3 report, the retailer boasted same-store sales growth in the United States at 12.4% and 7.5% in Europe; digital sales in the U.S. rose 114.7% and net consumer online sales grew 62.6%. Total net sales came in at €17.8 billion, up 6.8%, or 10.1% at constant exchange rates.
Ahold’s quarterly report also shared broad omnichannel goals going into 2021 and beyond, with a focus on its store brands and growing digital efforts. Topping that list was the launch of 1,500-2,000 additional store brand items, joining an existing base of 15,000 private brand products already being leveraged inside its U.S. banners consisting of Food Lion, Giant Food, The Giant Co., Hannaford, and Stop & Shop.