Brittni Furrow, vice president of health and sustainability at Ahold Delhaize USA
Ahold Delhaize USA has updated its sustainability goals, formally unveiling a purpose-driven strategy that covers food waste, food transparency and climate action.
Some of the goals are the same as what the company has previously announced. Brittni Furrow, vice president of health and sustainability at Ahold Delhaize USA, for example, spoke exclusively with Store Brands last month regarding the company’s goal to have 54% of private brand food sales come from healthy products by 2025.
Additionally, the retailer said it would be partnering with Healthier America to increase healthier food options and it would institute the nutrition guidance system, Guiding Stars, to help consumers identify and understand the healthiest options on shelves, including its own brand products.
As for its transparency goals, Ahold Delhaize USA said it will expand its current progress to ensure sustainably sourced seafood, coffee and tea products are 100% sustainably certified in cocoa, palm oil, pulp, and paper products and packaging. All private brand products wil also have clear on-pack Bioengineered Food disclosure messaging, well ahead of the Federal Bioengineered labeling deadline of Jan. 1, 2022. Ahold Delhaize USA also maintains robust animal welfare guidelines, grounded in the five freedoms of animal welfare, including requirements for suppliers and issue statements on topics within animal welfare such as cage free eggs, animal testing, growth hormones and more.
The company is also partnering with HowGood to bring customers an environmental and social impact rating system. HowGood analyzes each ingredient against environmental and social criteria, including farming practices, treatment of animals, labor conditions and chemical use. Any product that receives one, two or three leaves is one of the most sustainable products on the market. The more leaves a product has, the more sustainable it is, making it easy for customers to make informed choices when they shop. Giant Food, The Giant Company and Stop & Shop began to offer the rating system to customers shopping online this week.
Ahold USA, Quincy, Mass., is the parent of Food Lion, Giant Food, The Giant Company, Hannaford and Stop & Shop.