7-Eleven’s Operation Chill is underway

7-Eleven has kicked off its annual Slurpee giveaway called Operation Chill, where more than a million coupons for a free medium-sized Slurpee drink are given to local law enforcement to hand out to kids they spot observing safety rules and performing good deeds or acts of kindness.

"With a simple Slurpee coupon, the Operation Chill program lets local officers connect with kids and recognize their good behavior, which is essential to creating long-term positive relationships," said 7-Eleven president and CEO Joe DePinto. "Since 1995, 7-Eleven distributed millions of Slurpee drink coupons to kids across the country. The program's success over 25 years is a powerful testament to the importance of making these community connections – both for 7-Eleven and public safety officers."

7-Eleven's Operation Chill will issue 1.5 million coupons for its exclusive, legendary Slurpee beverage to more than 1,100 law enforcement agencies to distribute. The officers can hand them out for whatever they deem appropriate like wearing a helmet when riding a bike, picking up litter, etc.

The program was founded in Philadelphia with a goal to give law enforcement officers a positive way to interact with children and teens. Since its beginnings in 1995, Operation Chill has expanded to hundreds of cities across the country, donating more than 23 million Operation Chill coupons to U.S. law enforcement agencies in 7-Eleven communities.