7-Eleven Unveils Limited-Edition Clothing Line as Part of Collaboration
Convenience chain 7-Eleven has partnered with sports media company Overtime and designer Easy Otabor for a basketball-inspired, retro, collection of limited-edition apparel.
The new collection of exclusive gear releases on Friday, August 5 at 7eleven.com/lp/overtime, and features 7-Eleven and Speedway-branded hoodies, shirts, hats and shorts highlighted by the vibrant orange color associated with the retailer. Overtime x 7-Eleven, curated by Easy Otabor, is inspired by "Game to Eleven," the phrase popularized by pick-up basketball.
"7-Eleven is one of the most recognized brands in the world, and to partner with them on such an iconic project is an honor,” said designer Easy Otabor. “Integrating 7-Eleven's renowned branding with my personal style resulted in a collection that people of all ages would enjoy, with a touch of nostalgia."
Customers can win the full capsule by purchasing select products at 7-Eleven, Speedway or Stripes stores as part of the retailer's weekly giveaways through Brainfreeze Season.
"I'm excited to share that we're back with yet another collab for Brainfreeze Season that we think our customers are going to love," said Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing Officer. "It has been a blast teaming up with Easy Otabor and Overtime for this 'slam dunk' capsule – and we can't wait to see how our customers sport these designs both in and out of stores."
Based in Irving, Tex., 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada.