7-Eleven launches Trojan Horse private brand white wines
Irving, Texas-based 7-Eleven Inc. is expanding its selection of private brand wines with the launch of the Trojan Horse brand of quality white wines. The Trojan Horse wines come with a Stelvin closure, a type of screw top that is easy to open and preserves freshness.
Trojan Horse Chardonnay is described by the retailer as “having delicate aromas of ripe pear and stone fruit with balanced oak notes of vanilla; luscious fruit flavors are complemented with subtle hints of caramel and toasted oak.”
Trojan Horse Pinot Grigio, according to 7-Eleven, “is bursting with bright citrus and green apple aromas, with the citrus fruit flavor leading to a crisp and clean finish.”
The two white wines are the first 7-Eleven private brand wines to carry vintage dating and California appellations, designating that all of the grapes were grown in California and harvested the same year.
"To create the flavor profile we wanted, the Trojan Horse wines were custom-developed with grapes from different California valleys," said Tim Cogil, 7-Eleven’s director of private brands. "We benchmarked both the Chardonnay and Pinot Grigio against some of the most popular brands, and in taste tests they came out on top. As with all our private brand products, our goal is to exceed quality expectations when compared to national brands while offering a great value."
"With Trojan Horse, 7-Eleven customers can enjoy higher quality Chardonnay and Pinot Grigio wines at an affordable price," added Dennis Phelps, 7-Eleven’a vice president of vault. "We believe these will be a hit with wine-loving millennials.”