7-Eleven, Kerwin Frost release 'snack uniform' to promote own brand items

Following up a limited-edition snack mix, 7-Eleven is continuing its partnership with Kerwin Frost. The entertainer, DJ, designer, and talk show host has created an exclusive limited-edition outfit designed to carry the retailer’s own brand snacks.

Kerwin’s Snack Attack Uniform features a jacket, pants and t-shirt complete with 18 total pockets. Officially available for purchase on Dec. 13, the uniform comes in two colors. pink and green, and features Kerwin's Snack Attack Jacket, Snack Attack Pants and Snack Attack Glitter Tee. The uniform is sold complete with Kerwin's favorite 7-Select snacks and beverages for $280 exclusively on www.KerwinsKingdom.com. With only 500 uniforms available to the public, it will be sold on a first-come first-served basis. 

"I'm really thrilled to be working with 7-Eleven and appreciative of the creative freedom they've given me,” said Frost. “I absolutely love the 'uniform' we created and am excited to wear this on a regular basis and store all my 7-Select snacks in it. I also love the Kerwin's Snack Party Mix Popcorn and am so happy with the activation we did at Kerwin's Kingdom at ComplexCon. This has been one of my favorite collaborations!"

With more snack storage than typical jackets and cargo pants, the outfit is designed to allow fans to snack on-the-go. When it’s time to refill the pockets, snack uniform owners can purchase their favorite 7-Select snacks and beverages by heading to their nearest 7-Eleven store. To get the snacking started, the uniform is sold with Kerwin's preferred snacks and beverages, including the following:

• Kerwin's Snack Attack Jacket: 7-Select Apple Snack Pie, 7-Select Strawberry Cheesecake Snack Pie, 7-Select Crispy Rice Treat, 7-Select Madeleines, 7-Select Replenish Guava Splash, 7-Select Gummi Bears, 7-Select Gummi Blue Sharks, 7-Select Original Fried Pork Rinds, 7-Select Gummi Watermelon Rings, 7-Select Gummi Peach Rings and 7-Select Ghost Pepper Peanuts.
• Kerwin's Snack Attack Pants: Special edition Kerwin's Snack Party Mix Popcorn, 7-Select Sour Watermelon Wedges, 7-Select Go!Smart Ginger Shot, 7-Select Caramel Popcorn, 7-Select Buffalo Chicken Dip Flavored Wavy Potato Chips, 7-Select Fiery Hot Flavored Potato Chips and 7-Select Twisted Buttermilk Ranch Pretzels.

"As a well-known expert in streetwear design, we are teaming up with Kerwin Frost to create the limited-edition Kerwin's Snack Attack Uniform so snack fiends can carry all of their favorite 7-Select products anytime, anywhere," said Marissa Jarratt, chief marketing officer at 7-Eleven. "From 7-Select Buffalo Chicken flavored Chips to 7-Select Gummi Watermelon Rings and 7-Select Go!Smart Ginger Shots, there is a pocket for sweet, spicy and all the cool stuff in between."