7-Eleven introduces store brand single-serve coffee cups

Dallas-based 7-Eleven Inc. said it launched its own brand of coffee for single-serve brewing systems. The single-serve brew cups are sold exclusively at participating 7-Eleven stores and are available in two package sizes: an eight-pack for $3.99 and a two-pack for 99 cents.

The larger packs are available in three of 7-Eleven’s most popular blends, including Exclusive Blend, 100% Colombian and seasonal Pumpkin Spice. The two-pack varieties are available in 7-Eleven’s Exclusive Blend and Pumpkin Spice flavors. The 50-cent per cup cost is below the average single-serve brew cup price of 65 cents, with some national brand brew cups costing as much as $1 each, 7-Eleven said.

All varieties of 7-Eleven’s single-serve coffee are made from the same high-quality 100 percent Arabica beans as the brewed coffee available in its stores, the retailer said.

“Brew cups are the ultimate in convenience for home-brewed coffee, and convenience is the core of 7-Eleven,” said Dennis Phelps, vice president, fresh foods and proprietary beverages. “Convenience wasn’t the only goal when we developed our new brew cups. We wanted to make sure we offered the same delicious coffee available in our stores at a great value.”

According to a 2015 survey by the National Coffee Association, one in five adults who drank a cup of coffee at home the previous day made it in a single-serve brewer. Single-serve is driving coffee growth, and is anticipated to surpass retail roasted coffee in 2017, the retailer stated.

“7-Eleven is the fourth-largest coffee retailer in the U.S.,” Phelps said, “and the only one to offer a trial size two-pack of our single-serve brew cups. We want people to try this new at-home version of the fresh-brewed coffee served at our stores.”