As it did last year, 7-Eleven is expanding its yearly one-day celebration on July 11, also known as 7/11 or 7-Eleven Day or Free Slurpee Day, into a month-long giveaway.
The brand began 7-Eleven Day as a way for consumers to get a free small Slurpee but customers now have all month to claim a free small Slurpee and can continue to get them throughout the month for $1. Additionally, the Irving, Texas-based convenience chain will be offering deals on other exclusive foodservice items for $1 like taquitos, Buffalo chicken rollers and Big Bite hot dogs. 7Rewards loyalty app users also have access to a birthday cake donut for only 50 cents and app users can have a free small Slurpee delivered on July 11 to go along with delivery meal deals through the app such as whole pizzas for $5 and a $10 pizza and boneless wings combo.
The extended celebration this year is in honor of the chain’s 94th birthday, and on July 1, 7-Eleven will drop one free small Slurpee drink coupon into the accounts of all 7Rewards loyalty app members that can be redeemed the entire month of July.
"7-Eleven's birthday falls in the middle of Brainfreeze SZN," said 7-Eleven SVP and chief marketing officer Marissa Jarratt. "Or as some people call it, summer. Regardless, it's a perfect time for a freezing cold drink and we like to celebrate it with Slurpee drinks, our favorite 7-Eleven memories, experiences and a month-long party."
A birthday encore from last year's celebration is a special birthday gift of providing 1 million meals from 7-Eleven to Feeding America, the largest domestic hunger-relief organization in the country, building on 7-Eleven's 21-year history of support. Even as life begins to get back to a pre-COVID normal, many families are still feeling its effects with lost jobs and incomes contributing to the current hunger crisis in America.
"While we're celebrating our birthday month, we are also mindful that the COVID-19 pandemic has had a lasting impact on many families," said Jarratt. "We know how important it is to come together and help the communities we serve in times of trouble. Our commitment to provide one million meals this year and in 2020, along with our Round Up for Rewards program this winter, bookends an impactful year."