7-Eleven Expands Private Label Beverage Mix
7-Eleven is expanding its beverage lineup with the addition of 7-Select Fusion Energy and 7-Select Rehydrate as part of an effort by the convenience store chain to offer shoppers new on-the-go hydration sources.
The new items are available at 7-Eleven, Speedway, and Stripes stores across the U.S.
The 7-Select Fusion Energy features flavors including Cosmic Cherry, Rockin' Rainbow, Galactic Citrus, and Paradise Pulse, each offering high antioxidant Vitamin C and essential B6 and B12 vitamins to elevate energy, boost mental sharpness, and enhance mood. 7-Select Fusion Energy contains zero sugar, is gluten-free, and is free from artificial colors and high fructose corn syrup.
7-Select Rehydrate is a 20-oz premium hydration beverage formulated for hydration and immune support. Crafted with a specialized blend of five electrolytes and vitamins, the hydration beverage is available in Cherry, Fruit Punch, and Grape flavors. Through August 27, customers can buy one bottle of 7-Select Rehydrate and get another free.
"With the launch of our new energy drink, 7-Select Fusion Energy, and the new 7-Select Rehydrate hydration beverage, we're providing our customers with innovative, high-quality private brand items crafted to energize and refresh," said Nikki Boyers, vice president of Private Brands at 7-Eleven. "Whether needing a quick boost to help power through the day or a break for hydration, our new beverages are designed to meet the evolving needs of our customers who stay on the go."
