Advertisement
07/13/2021

7-Eleven elevates mobile checkout to 3,000 U.S. stores

Shoppers can use the mobile app in stores to scan products such as 7-Select private brands that get added to a mobile basket and paid via a contactless scan at checkout.
Dan Ochwat
Executive Editor
Dan Ochwat profile picture

7-Eleven has expanded its mobile checkout option to more than 3,000 locations in 32 states across the United States.

The contactless payment option enables shoppers with the 7-Eleven mobile app to scan items in-store and pay for purchases cashier-free by tapping the mobile checkout scanner. To use the mobile feature, shoppers sync up their 7Rewards loyalty account, and for a limited time, to drive more use of the mobile checkout option, 7-Eleven is offering 10x the rewards points for every purchase made using the feature in the app.

text

"After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it's a contactless shopping experience without waiting in line," said Raghu Mahadevan, SVP of digital, 7-Eleven. "Luckily, we were already testing mobile checkout and had begun expanding 7NOW home delivery to hundreds of markets before lockdowns occurred. Now, we are accelerating the expansion of mobile checkout to ensure customers can shop at 7-Eleven the way they want to shop: safe and convenient. It's what people expect from the world's leading convenience store — we plan to exceed those expectations and take the in-store shopping experience to the next level."

The mobile checkout feature works with the 7-Eleven mobile app for iOS and Android devices. Users register for the 7Rewards loyalty program to access it, tap a “Mobile Checkout” icon on the home page to use it in stores to scan barcodes to add items to a basket, and discounts automatically get added. When done shopping, the user pays via the 7-Eleven Wallet feature on the app or through a credit or debit card synced up to the Apple Pay or Google Pay features. Purchases are completed by scanning the QR code at the checkout machine.

Shoppers can use mobile checkout for the retailer’s plethora of private brand items and foodservice options, although items like alcohol, tobacco and lottery tickets will require cashier assistance regarding age verification.

7-Eleven said it expects to roll out mobile checkout in all of its U.S. stores by next year. The Irving, Texas-based company operates, franchises or licenses nearly 16,000 stores in North America and 77,000 globally.