7-Eleven brings pizza for breakfast

7-Eleven has rolled out ready-to-eat breakfast pizza at participating stores. The pizza offered by the Irving, Texas-based convenience chain is topped with smoked bacon, breakfast sausage, hickory-smoked ham, scrambled eggs, cheddar and mozzarella cheese, and peppered cream gravy on top of a flaky biscuit crust.

The hot breakfast pizza is part of 7‑Eleven stores’ two for $2 pizza slice offer. Whole breakfast pizzas are $5.55.

“Since we started carrying hot pizza, it has become one of the best-selling ready-to-eat foods at 7‑Eleven stores,” said Dennis Phelps, 7‑Eleven vice president of fresh food and proprietary beverages, in a press release. “Mornings are our busiest time of day, and adding a breakfast pizza will prove to be as popular with the a.m. crowd as our other pizzas are for lunch and dinner.”

7-Eleven cited a Technomic consumer survey stating that breakfast is the fastest-growing food daypart in foodservice.

7‑Eleven said that during a test, the breakfast pizza proved so popular with customers that it became the second highest-selling pizza for the chain.