7-Eleven adds private label Indonesian coffee
Dallas-based 7-Eleven is adding another private label coffee to its already expansive list of private brand products.
The company announced that its latest addition to its Seven Reserve premium brand line of fresh-brewed coffee is ethically sourced from the Indonesian island of Sumatra. The new, ethically sourced Kinara Sumatra Mandheling blend is the retailer's first Rainforest Alliance Certified coffee from the Asian-Pacific region.
"This is the first true bold coffee available under the Seven Reserve banner at 7-Eleven stores," said Michelle Cram, 7-Eleven hot beverage senior category manager. "Seven Reserve premium coffees originate from locales known for producing the world's finest coffees. The Sumatran Mandheling was especially selected for Seven Reserve with our roasters to appeal to coffee-lovers with sophisticated palates… or anyone that loves a bold, full bodied coffee."
Seven Reserve Kinara Sumatra Mandheling coffee is available at participating 7-Eleven stores and is offered at the same price as all other hot beverages, determined by the size of the cup.
The new Seven Reserve coffee is the sixth to carry the Rainforest Alliance Certified seal. Since 2016, the company has introduced Rainforest Alliance Certified coffees from Nicaragua, Mexico, Peru, Colombia, Ethiopia and Rwanda, all responsibly grown. Single-origin 100 percent Colombian Rainforest Alliance Certified coffee is now a permanent offering and top-seller on the hot beverage bar.
"The Rainforest Alliance is proud to continue our work with 7-Eleven, a company that has worked with us for several years. Their commitment to help deliver more sustainably sourced coffee to their customers drives positive impact for both people and nature," said Miguel Zamora, director of Markets Transformation for the Rainforest Alliance. "7-Eleven understands that consumer demand is increasing for products that are responsibly sourced and by offering Rainforest Alliance Certified™ coffee options, they provide caring consumers the opportunity to make everyday choices that match their values."