7‑Eleven adds private brand cold-pressed juice assortment

Irving, Texas-based 7-Eleven has introduced an assortment of organic, cold-pressed juices that is part of the retailer's private brand 7-Select GO!Smart line of premium, healthful snacks and beverages.

The 7-Select GO!Smart juices come in four varieties:

• Clean & Green — kale, cucumber, apple, spinach, mint, celery, lime and parsley.
• Tropical Glow — pineapple, orange, banana, apple, mango, passion fruit and coconut water.
• Berry & Bright — tart cherry, carrot, blackberry, pomegranate, bilberry, cranberry and acai.
• Restoration Red — tomato, tart cherry, beet, strawberry, apple and lime.

Participating stores are offering a two-for-$4 special promotional retail price for a limited time. The everyday suggested retail price is $2.99 for a 14-ounce bottle, according to the retailer.

“When you compare this new line of 7-Select GO!Smart cold-pressed juices head-to-head with nationally recognized premium juice brands, well, there is no comparison,” said Tim Cogil, 7‑Eleven’s director of new product development, in a press release. “Ours are organic and cold-pressed, without additives and not from concentrate. Typically, this level of quality is only found at juice and smoothie restaurants.”

The new cold-pressed juices are certified fair trade and Non-GMO Project verified. In addition, the beverages are gluten-free and vegan, do not contain any additives or sugar, are not from concentrate and contain fewer calories, 7-Eleven stated. The products also are shelf-stable and packaged in glass bottles.

Cold-pressed juices are made using a hydraulic press to extract juice from fruits and vegetables. While overall juice sales increased more than 4 percent over last year, sales of super premium juices rose at double the rate as people look for healthier and more nutritionally dense beverages, according to the retailer.