As winter approaches, 7-Eleven is releasing a brand new premium coffee to keep customers warm. The new limited-edition brew, a Guatemalan coffee, is the latest addition to 7-Eleven’s 7-Reserve collection, coming on the heels of the convenience chain’s limited-edition fall flavors.
The Guatemalan coffee is Rainforest Alliance Certified and made from single-origin, sustainably sourced, 100% Arabica beans. Sustainability in the coffee industry was recently discussed at the Store Brands Industry Forum on Beverages.
Grown in the Huehuetenango region, the sought-after beans are fully cultivated and processed on small farms before being taken to the bustling hub of San Antonio Huista. The Guatemalan beans are grown in volcanic soil at Huehuetenango's higher elevations and are known for their bright flavor notes and juicy flavor profiles. A medium roast was selected to help best bring out these characteristics.
"7-Eleven has a lot of coffee-drinkers with sophisticated opinions when it comes to taste and price," said Jacob Barnes, 7-Eleven proprietary beverages senior product director. "7-Reserve Guatemala is perfect for those who are looking for a bolder cup to start their morning – or for a vacation from their regular coffee – without spending exorbitant coffeeshop prices. The beans for this variety are grown on small farms in a micro-region known for its high-quality coffee and sustainable farming practices—both requirements for all our 7-Reserve coffees."
Since 2016, 7-Eleven has introduced Rainforest Alliance Certified coffees from El Salvador, Nicaragua, Mexico, Peru, Sumatra, Colombia, Kenya, as well as an African blend from Ethiopia and Rwanda. Single-origin, 100% Colombian Rainforest Alliance Certified coffee is now a permanent offering and top-seller on the hot beverage bar.