2025 Rising Stars: Danielle Davidson, Staples
Every year, Store Brands sets out to recognize the next generation of private label leaders, individuals who are not only excelling in their roles but also driving meaningful progress across the industry. The 2025 Rising Stars embody the innovation, energy, and strategic thinking that are essential to keeping store brands competitive, relevant, and compelling to today’s consumers.
This year’s honorees share a deep commitment to delivering value, quality, and fresh ideas to their companies and retail partners. Whether launching new product lines, strengthening brand identities, or collaborating across teams to improve execution, each of these professionals brings passion and purpose to their work.
The impact of these Rising Stars is already being felt across the private label landscape. Many have played pivotal roles in building more shopper-centric brands, streamlining supply chains, or identifying on-trend innovations that resonate at shelf. In an era where private brands are gaining ground, their efforts are helping to redefine what store brands can be.
As the private label industry continues to evolve, future success will depend on a new generation of leaders. Their drive, insights, and collaborative spirit are setting a new standard, one that ensures the future of store brands is bright, bold, and built to last.
Danielle Davidson
Brand Manager
Staples
Danielle Davidson is making her mark in the world of private brands as a Brand Manager at Staples. Focused on the Breakroom and JanSan categories, Davidson has demonstrated a rare combination of strategic thinking, creativity, and flawless execution, qualities that have earned her recognition as one of the industry’s rising stars.
Davidson has played a central role in launching and growing Staples’ private brand portfolio in these key categories, ensuring the products consistently exceed customer expectations. One of her most notable accomplishments is the successful introduction of Pick Me Up Provisions, Staples’ newest breakroom snack and beverage brand. Her leadership has driven the brand’s swift rise in recognition, with a product lineup that includes K-cups, snack bars, coffee condiments, and more.
Beyond launching new brands, Davidson has also breathed new life into existing ones. She led a complete redesign of Perk, Staples’ private brand for breakroom essentials. From refreshed packaging to improved shopability, her efforts have brought a modern, customer-friendly look that aligns with current trends and boosts the brand’s market appeal.
Davidson’s success stems from her ability to blend customer insights with bold, forward-thinking brand strategies. Her eye for design, understanding of consumer behavior, and commitment to delivering high-quality products have made her an invaluable asset to the Staples Brands Group.
With a proven track record and an eye toward innovation, Davidson is not only shaping the future of Staples’ private brands but she is also helping redefine what’s possible across the industry.
