2025 Game Changer: Staples TECH
The private label segment maintained its momentum in 2024 as sales across a host of food and non-food categories continued its multi-year growth streak.
A larger number of consumers in the U.S. have grown accustomed to retail brands that offer quality and value, and more affordable selections than many national brand products. Now, the pressure has been ramped up for retailers and product suppliers to exceed the high bar they have set as they continue developing unique new products.
The honorees featured in Store Brands 2005 Game Changer show the broad selection of ideas that are being implemented by major retailers and product suppliers across the industry. The items are giving shoppers additional choices and allowing retailers to carry products not found elsewhere.
Staples
Staples TECH
Staples has sought to redefine the technology accessories market with the launch of Staples TECH, a brand that combines high-quality performance with sleek packaging and exceptional value. Featuring more than 150 products, including cables, chargers, hubs, adapters, mice, and keyboards, Staples TECH ensures that both B2C and B2B customers have access to reliable, high-performing tech accessories at prices 20% to 40% lower than comparable national brands.
The introduction of Staples TECH was driven by the need to provide customers with a broader selection of transactional tech products without compromising quality. Staples recognized a gap in the market where consumers sought affordable yet dependable tech solutions. By developing a proprietary line tested to national brand standards, Staples TECH fills this void, offering an expansive assortment that delivers both performance and savings.
Additionally, the brand continuously evolves, staying ahead of technological advancements to ensure customers have access to the latest innovations. With a wide-ranging selection that includes essential accessories like surge protectors, wireless keyboards, and high-speed charging solutions, Staples TECH meets the demands of today’s digital world.
To highlight the uniqueness and value of the Staples TECH line, Staples employed a comprehensive marketing strategy. The approach was used to build brand awareness, drive consideration, and encourage conversion. Targeted digital media campaigns, social media promotions, and email marketing showcased the quality and affordability of the products.
Additionally, digital site banners and product sampling allowed customers to experience the reliability of Staples TECH firsthand. The campaign tagline, “Engineered to Perform. Unmatched Value,” reinforced Staples’ commitment to providing high-quality tech accessories at unbeatable prices.
