2024 Game Changer: Staples Pick Me Up Provisions
Sales of private label products across numerous categories saw strong growth in 2023, and retailers and suppliers alike are working to keep that momentum going. With consumer expectations for store brand products perhaps higher than ever, the pressure is on to bring to market high value products that meet the demands of today’s shoppers who are seeking quality and value.
RELATED: See the complete list of 2024 Game Changers honorees
The honorees in Store Brands 2024 Game Changers played a role in continuing to raise the bar in the world of private label. From the work of the six individuals honored this year to the products and programs developed by retailers and suppliers, the quality of store brand products now on the shelves are driving sales and giving shoppers additional choices at retail.
Staples
Pick Me Up Provisions
Pick Me Up Provisions from Staples is the first food and beverage private brand to target the B2B space and specifically the breakroom, according to officials with the office superstore.
As people around the U.S. are returning to the office, taking moments in the day to recharge has become a critical factor in driving productivity. Many companies recognize breaks with quality food and drinks fuels productivity, but budget constraints often make offering snacks and beverages difficult.
That’s where Pick Me Up Provisions comes in. This brand was launched to complement Staples’ breakroom essentials brand, Perk!, and allow the retailer to offer a broad selection of quality products at a budget friendly price.
Pick Me Up Provisions was developed after Staples identified a void in the industry to provide a total private brand breakroom solution to its B2B customers. Outfitting a breakroom with great beverages and snacks should not be cost prohibitive, company officials said. This was an opportunity for Staples to take a page from traditional grocery and enter into the private brand consumables space in a more meaningful way.