2025 Private Label Hall of Fame: John Yannuzzi of Powermax USA
Nine leaders from the private label world are the newest members of the Private Label Hall of Fame. Induction ceremonies were held during the Private Label Manufacturers Association’s Annual Meeting & Leadership Conference in Scottsdale, Ariz.
Members of the Class of 2025 are a combination of leaders with a history of growing store brand products, along with those who continue to impact the current-day marketplace.
Created in 2006 to recognize those who have made significant contributions to the growth and development of the global private brand industry, this year’s event featured retail and product supplier honorees in three categories: Lifetime Achievement, Private Brand Champion, and Private Brand Innovator.
“Our nine-member Class of 2025 represents the best-of-the-best thought leaders and changemakers,” said Peggy Davies, president of PLMA. “Their commitment and dedication to private label is an inspiration to all.”
John Yannuzzi
Vice President of Corporate Brands
Powermax USA
Those who have worked closely with John Yannuzzi know the vice president of Corporate Brands at Powermax USA for his outstanding leadership, deep industry knowledge, and unwavering commitment to innovation in the private label space.
With a career defined by strategic foresight and consumer-focused execution, Yannuzzi has helped transform private brands into powerful tools for growth and differentiation. His approach isn’t just about increasing sales; it’s about doing so in a way that aligns with brand values, delivers exceptional quality, and builds lasting consumer trust.
Yannuzzi’s expertise spans the full lifecycle of private brand development, from concept to shelf, and his influence is evident in how his retail partners now view their private brands, not as secondary alternatives, but as primary drivers of consumer engagement and profitability. Through his strategic vision, he has redefined what private label success looks like, pushing boundaries with product innovation, bold marketing, and a focus on quality.
One of Yannuzzi’s most significant contributions has been overcoming outdated perceptions that private brands lack the quality of national brands. Through data-driven decision-making, consumer insight, and strong supplier partnerships, he has championed private label lines that meet and exceed national brand standards. His work has played a major role in reshaping the private label landscape, making it a critical growth engine for his partners.
Colleagues and peers praise Yannuzzi for his creativity, hands-on leadership, and ability to inspire teams to deliver category-leading results. His work has not only led to increased private brand penetration but has also strengthened the overall value proposition of the retailers he supports.