Game Changers

2023 Game Changers: NSI Group, Airnuts

The innovative product from NSI Group comes in multiple flavors and offers retailers a healthy option to add to their private label assortment.

As consumer demand for private label products grows, retailers and suppliers continue to up their game bringing to market a bevy of new products across multiple categories. Product launches over the past year show a continued effort to give consumers high value items that offer retailers the opportunity to differentiate from their competitors.

For the third year, Store Brands is honoring those in private label that are pushing the boundaries and driving the industry forward. Below are the people, product innovations and brands that are this year’s Game Changers.

NSI Group Airnuts

NSI Group, Airnuts


With health and wellness becoming one of the largest trends in food & beverage, NSI Group’s Airnnuts are changing the game in the snack category. The nut product from the California-based private label snack and ingredient manufacturer offers consumers a new twist on a healthy staple.

Airnuts are a plant-based nut snack made from 80% nuts, and are air-baked as opposed to fried in oil like many traditional snacks. Packed with protein and fiber, Airnuts are gluten-free, non-GMO, vegan and prepared without any added oil. The product comes in a wide variety of flavors, including Himalayan Pink Salt, Chili, Onion & Cheese and Truffle.

“Airnuts are bringing a new snacking experience that is not only delicious, but also guilt-free,” said NSI Group. “The unique texture and the perfect combination of flavors make Airnuts the perfect snack for any time of the day, whether it’s as a quick energy boost in the morning, a satisfying midday pick-me-up, or a tasty treat in the evening.”