2023 Game Changers: Bill Bradshaw, Federated Group
Bill Bradshaw's vision has allowed Federated Group to highlight its private brands and connect with consumers on social media.
As consumer demand for private label products grows, retailers and suppliers continue to up their game bringing to market a bevy of new products across multiple categories. Product launches over the past year show a continued effort to give consumers high value items that offer retailers the opportunity to differentiate from their competitors.
For the third year, Store Brands is honoring those in private label that are pushing the boundaries and driving the industry forward. Below are the people, product innovations and brands that are this year’s Game Changers.
Advertisement - article continues below
Advertisement