Hard kombucha, meatless jerky, upcycled foods and more have made the list of Whole Foods annual food trends predictions, the sixth year the retailer has forecast 10 food trends to watch.
The list highlights many of its store brand products, some not launching until 2021, as well as national brands. Whole Foods organized a dedicated page on affiliate Amazon to gather foods that fit the trends.
The predictions this year do seem to focus on foods and beverages that fit a healthier lifestyle but also span several categories, including a baby food trend and liquor trend. The full list includes:
Food and beverage suppliers are adding functional ingredients like vitamin C, mushrooms and adaptogens to build stronger minds and bodies. COVID-19 has clearly impacted consumers to think harder about their health. Whole Foods highlighted foods like sauerkrauts, superfood broths and exotic drinks.