Yesway Names New Chief Marketing/Merchandising Officer

Yesway has named Ray Harrison as its new chief marketing and merchandising officer, effective immediately.

Most recently, Harrison served as chief marketing officer at Cal’s Convenience, where he led marketing, merchandising, category management, loyalty programs, and communications for more than 500 retail locations. He spearheaded the design and launch of a highly successful digital loyalty program, drove private brand share penetration, and implemented innovative omnichannel marketing initiatives across loyalty, social media, delivery, and in-store media networks.

“We are thrilled to welcome Ray to our senior management team,” said Tom Trkla, chairman, president, and chief executive officer of Yesway. “Ray is an exceptional leader with a proven ability to translate strategic vision into measurable results. His deep industry expertise, innovative mindset, and commitment to excellence make him the ideal choice to lead our marketing and merchandising efforts as we continue to grow and evolve.”

In addition to his tenure at Cal’s Convenience, Harrison's career also includes nearly two decades with Brookshire Grocery Co., where he rose from store leadership into executive roles, including vice president of category management. His contributions to category management, private label development, and promotional strategy earned him numerous industry honors, including being named Category Manager of the Year by PepsiCo.

“Joining Yesway is an honor and an exciting opportunity,” Harrison said. “I am so pleased to partner with the team to deepen our connection with guests at our Yesway and Allsup's stores, elevate our foodservice and private brand offerings, and accelerate data-driven decision making. I am eager to support our store teams, strengthen our supplier partnerships, and deliver growth through a sharper, guest-first merchandising strategy.”