WSJ: Amazon developing private label offerings with 3rd-party sales data

A new investigation published by the Wall Street Journal is taking a look at some of Amazon’s private label product-development practices. 

The report notes that despite asserting, and sometimes testifying to members of Congress, that it does not use info it collects on third-party sellers to develop its products, employees and documents point to the company still doing so. The company told WSJ in a statement that while it does use sales and store data to improve customer experience, employees are barred from using proprietary, seller-specific data to inform its product-development efforts. 

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