WSJ: Amazon developing private label offerings with 3rd-party sales data

Press enter to search
Close search
Open Menu

WSJ: Amazon developing private label offerings with 3rd-party sales data

By David Salazar - 04/23/2020

A new investigation published by the Wall Street Journal is taking a look at some of Amazon’s private label product-development practices. 

The report notes that despite asserting, and sometimes testifying to members of Congress, that it does not use info it collects on third-party sellers to develop its products, employees and documents point to the company still doing so. The company told WSJ in a statement that while it does use sales and store data to improve customer experience, employees are barred from using proprietary, seller-specific data to inform its product-development efforts. 

To read the full story, click here