Wonderbelly Antacid Brings Exclusive Flavor to Target With Launch

Wonderbelly is launching at select Target stores with three antacid flavors, one of which, Fruity Cereal, being exclusive to the retailer.
Zachary Russell
Associate Editor
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Wonderbelly Target

Wonderbelly, a digestive medicine company, is launching its Wonderbelly Antacid at select Target stores, highlighted by a Target-exclusive flavor.

The Austin, Texas-based company is an FDA-regulated, over-the-counter medicine offering relief from heartburn, acid indigestion and sour stomach. Target will carry three flavors of Wonderbelly’s chewable tablets – Strawberry Milkshake, Watermelon Mint, and Fruity Cereal, the new, Target-exclusive flavor.

“We started Wonderbelly with the mission to provide clean digestive products without compromise,” said Wonderbelly co-founder Lucas Kraft. “With Wonderbelly Antacid, people can now get the effective heartburn relief they expect from heritage pharmaceutical brands and products, with a clean label formula, that tastes great too, at their favorite store, whenever they need it. As a company, we believe in sparking conversations that bring people together in their digestive health journey, aiming to destigmatize conversations around digestive health that have somehow become taboo.”

Wonderbelly Antacid uses the same active ingredient, calcium carbonate, as other brands and is non-GMO, vegan, free of talc, dyes, gluten, dairy, common allergens, synthetic sweeteners, artificial flavors, parabens and preservatives. The products were developed with the support of gastroenterologists and pharmaceutical manufacturers to ensure quality.

“It’s interesting to see that the clean ingredient trend in other industries is starting to transfer over to the medicine space,” says Dr. Emeran Mayer, MD, PhD.  “I’m excited to help Wonderbelly in the mission to raise awareness around digestive health.”