Winn-Dixie Cutting Prices On Numerous Household Essentials

The new 'Down Down' initiative will impact prices on more than 150 items, including several in the grocer's private label assortment.
Greg Sleter
Associate Publisher/Executive Editor
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Winn-Dixie is rolling out a new initiative that is lowering prices on more than 150 items in an effort to help shoppers stretch their grocery budget dollars.

The “Down Down” program is cutting prices more than 15% on average across a multitude of categories including fresh produce and dairy items, pantry staples, frozen appetizers and meals, family favorite snacks, health and beauty products and essential household cleaning supplies.

Items included in the “Down Down” initiative are updated each season, giving shoppers more saving opportunities on their favorite products throughout the year, store officials said.

“We know saving money without sacrificing quality is a top priority, and we are committed to helping our customers stretch their hard-earned dollars,” said Dewayne Rabon, Chief Merchandising Officer for Southeastern Grocers. “Through our signature ‘Down Down’ program, with prices that are down and staying down, we strive to make it easy for busy shoppers to maximize value on their grocery budgets. At our local Winn-Dixie stores and online, our neighbors can trust they will find top quality items at winning prices.”

The discounts are being offered on SEG’s award-winning line of private brand products including grocery essentials such as petite diced tomatoes, oven-roasted deli chicken, sour cream, fruit snacks, old-fashioned oats and more. Select national brand items are also being discounted. Shoppers can find “Down Down” items marked with a red hand on signs and tags throughout Winn-Dixie stores.

As an added convenience, the grocer’s online ordering platform offers customers grocery delivery and curbside pickup with the same savings benefit of in-store deals and promotions, including “Down Down” pricing. Customers can place an online order through the grocer’s website or app to save while enjoying convenient delivery in as little as two hours or easy curbside pickup at their participating neighborhood store. 

Orders of $35 or more will automatically receive free delivery or pickup, for a limited time. In addition to shopping items identified in Winn-Dixie’s spring “Down Down” program, customers can maximize their savings by using the grocer’s loyalty program with the Winn-Dixie app.