Wine, Spirits to Have Spotlight at PLMA 2022 Trade Show

Private label wine and liquor manufacturers will be joining in on the fun at the 2022 PLMA Trade Show in Chicago, Ill. next month.
Zachary Russell
Associate Editor
Zachary Russell profile picture
PLMA Chicago

Just a month before the private label world descends onto Chicago, Ill. for the 2022 Private Label Trade Show, the Private Label Manufacturers Association (PLMA) has announced that the wine and spirits categories will be featured at the show.

According to PLMA data from IRI, private label sales in the liquor department increased by 17% to $64 million for the 52 weeks ending Sept. 4 vs. the prior year. Dollar sales of store brand table wine increased by 15% over the same period.

“Our one-of-a-kind show will feature a broad assortment of wines and spirits, including organic wines and cabernets, merlots and pinots from Argentina, Australia, Italy, Kosovo, South Africa, Spain, among other countries,” said PLMA president Peggy Davies. “We invite all show attendees to share in the celebration of outstanding wine and spirits, while discovering innovative flavors, packaging and promotions.”

Store Brands will be handing out its inaugural SBies awards to retailers at the event, held at the Donald E. Stephens Convention Center in Rosemont, Ill. from Nov. 13-15.

Suppliers of canned cocktails, beer, whisky, and bourbon will join nearly two dozen wine and spirits exhibitors at the trade show. The Private Label Trade Show is the largest event for store brands in North America, featuring more than 1,300 exhibitors and 2,200+ exhibit booths.

Along with wine & spirits, PLMA 2022 will present dedicated areas for plant-based meats and entrees, hemp-derived CBD products and nonfoods. For additional show information, visit