Williams Sonoma has launched a new collection of consumables designed to meet the various dietary, food or lifestyle preferences of its customers.
Sold under the Seed & Harvest brand, product packaging features iconography that company officials said will help customers to identify products that are vegan, vegetarian, gluten-free, dairy free or kosher. All items in the line are refined sugar-free and packaging is either compostable or recyclable.
“We are developing Seed & Harvest products to appeal to the palate of all of our customers while also being mindful of those who may have various dietary, food or lifestyle preferences,” said Ryan Ross, president of Williams Sonoma. “The accommodations we are making with this collection will allow our customers with specific needs to easily shop Seed & Harvest products with confidence without having to question quality or compromise on flavor.”
According to Williams Sonoma officials, the sustainably sourced ingredients featured in Seed & Harvest products will be identifiable through premiere third-party certification organizations like Fair Trade and through purveyors and partners of Williams Sonoma like Renewal Mill an award-winning, women-led food company that's dedicated to fighting climate change with upcycled flours and baking mixes.
The Seed & Harvest collection by Williams Sonoma are available at Williams Sonoma stores and online and currently features 33 items ranging across all food categories from savory and sweet to snacks and beverages:
Brownie and Cookie Mixes – $14.95-$16.95
Brownie, Chocolate Chip Cookie, Sugar Cookie
Cake Mixes – $16.95
Chocolate Cake, Yellow Cake
Quick Bread and Muffin Mix – $15.95
Raspberry Lemon Quick Bread, Banana Date Quick Bread
Blueberry Oat Flour Muffin
Breakfast Bars and Protein Pancake Mix – $14.95-$16.95