Whole Foods will offer Amazon electronic devices

Amazon is making its private brand electronic devices available at more than 100 Whole Foods Market stores for the holiday season. Consumers can purchase the new Amazon Echo, Echo Dot, Fire TV, Kindle e-readers, Fire tablets and more at the stores.

In addition, Amazon Pop-Up stores will open at Whole Foods Market stores in Chicago and Rochester Hills, Mich., on Nov. 13; Davie, Fla., and Pasadena, Calif., on Nov. 14; and the new Union Station store in Denver on Nov. 15. Whole Foods Market customers will be able to try out Amazon devices and learn about services like Prime and unique content on Prime Video at the staffed Amazon Pop-Up stores.

Starting the week leading up to Black Friday, Amazon is offering a variety of deals including $20 off the Echo Dot, $20 off the all-new Amazon Echo, $30 off the new Echo Plus, $30 off Kindle Paperwhite, $20 off the new Amazon Cloud Cam, $20 off Fire 7 tablet and $30 off Fire HD 8 tablet.

Seattle-based Amazon's acquisition of Austin, Texas-based Whole Foods closed in August and the two companies said in a press release that “these collaborative programs are another step forward in the integration between the companies.”