Whole Foods unveils beauty trends

In celebration of its fifth-annual Beauty Week, Whole Foods Market’s global beauty buyers and experts have unveiled their inaugural list of top beauty and wellness trends for the year: Superfoods for beauty, beauty-oriented supplements, vegan cosmetics, sleep supporters and microbiome-friendly beauty products are stealing the spotlight in 2019, according to the Austin, Texas-based retailer.

Whole Foods is promoting its Beauty Week by encouraging beauty-enthused customers to try the trends established by its experts from March 27 to April 2. As an incentive, the grocer will be offering its entire selection of makeup, facial care, hair care, nail polish, perfume and makeup brushes at 25 percent off, with an additional 10 percent off for Prime members. In addition, the company's limited-edition Beauty Bags are back and available in limited quantities for $20 each (valued at more than $100 each) starting March 29. This year, shoppers can choose from one of two curated beauty bags, the All-Day Beautiful Bag or the Self-Care Sunday Bag, both containing new and trending products.