Whole Foods showcases private brand ice cream

Austin, Texas-based Whole Foods Market is helping customers cool off this summer during National Ice Cream month by offering Prime members 35% off all frozen desserts, including ice cream (traditional and nondairy varieties), gelato, sorbet, ice cream sandwiches and other frozen novelties.

The grocer also launched nine new flavors of its 365 Everyday Value ice cream just in time for summer.

The sale excludes pie crusts, pastries, cakes, pies, whipped toppings, frozen cookie dough, frozen donuts, and self-serve mochi, gelato and ice cream.

This deal will be offered from now until July 30 and is also available to Prime members through Prime Now delivery. Delivery from Whole Foods Market through Prime Now is available daily from 8 a.m. to 10 p.m. Prime Now is now available in 88 U.S. metros and will continue to expand throughout 2019.