Plant-based foods continue to expand at U.S. grocery as shoppers focus on better-for-you products. According to a recent study of 2,313 U.S. adults age 18 and older by The Hartman Group, nearly half (48%) of respondents look for products labeled “plant-based.” To help shoppers get a leg up on what the biggest plant-based trends will be this summer, Whole Foods Market has revealed its first-ever plant-based trend predictions.
Looking ahead to summer and beyond, the grocer’s Trends Council pooled members’ industry knowledge, product-sourcing expertise, and hands-on work with emerging and existing plant-forward brands to inform the predictions.
“Plant-based is the grocery category to watch right now as brands continue to innovate by using new ingredients and processes that make plant-based products exciting for shoppers,” said Parker Brody, senior global category merchant for plant-based at Whole Foods Market. “And in the laid-back days of summer, we find that customers are breaking out of their routines and are more open to trying something new, whether they’re longtime vegans or just starting to experiment with plant-based eating. So, expect to see gourmet plant-based cheese alternative spreads at picnics and fish alternatives made from banana blossoms on the grill this season.”
Whole Foods Market’s top five plant-based trends for the summer: