Whole Foods Market names new banner '365 by Whole Foods Market'

Whole Foods Market Inc., Austin, Texas, said its new streamlined, value-focused banner will be named '365 by Whole Foods Market.' Slated to begin opening in 2016, the new stores will offer convenience and everyday low prices on natural and organic products that meet the company’s high quality standards.

Jeff Turnas, a 20-year Whole Foods Market veteran, will serve as president of 365 by Whole Foods Market and will be based at the company’s Austin headquarters. Turnas has held various leadership positions on both the product and operations fronts, Whole Foods Market said, including president of the company’s North Atlantic Region and, most recently, president of its UK Region.

“We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that’s fun and convenient,” Turnas said. “A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop.”

For more information, visit 365WFM.com