Whole Foods makes good on price cuts

Natural and organic grocer Whole Foods Market took the first steps to ditch its “Whole Paycheck” nickname on Monday, slashing prices as promised on a variety of bestselling staples across all stores on its first day as an arm of ecommerce giant Amazon.com.

The grocer already had announced its intent to lower prices on such products as Whole Trade organic bananas, responsibly farmed salmon and tilapia, organic large brown eggs, animal-welfare-related 85 percent lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and many more. What wasn’t revealed was the size of the cuts.

Store Brands sister publication, Progressive Grocer, visited a Whole Foods location in Chicago’s Edgewater neighborhood Monday, the day the acquisition closed, to examine the price changes, noticing price drops of up to one-third.

Progressive Grocer Digital/Technology Editor Randy Hofbauer reports here.