Whole Foods begins free 2-hour grocery delivery in four cities

Now consumers can get Whole Foods Markets’ organic and natural products delivered to their front doors within two hours. Seattle-based Amazon and Austin, Texas-based Whole Foods announced the introduction of free two-hour delivery in four U.S. through Prime Now, with plans to expand across the U.S. this year. Amazon purchased Whole Foods last year.

Customers in Austin, Cincinnati, Dallas and Virginia Beach, Va., can shop through Prime Now for thousands of Whole Foods items across fresh and organic produce, bakery, dairy, meat and seafood, floral and everyday staples. Select alcohol is also available for delivery. Customers can start shopping from Whole Foods Market selection at www.primenow.com or by using the Prime Now app available on Android and iOS devices.

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” said John Mackey, Whole Foods co-founder and CEO. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Prime members receive two-hour delivery for free and ultra-fast delivery within one hour for $7.99 on orders of $35 or more.

Whole Food's 365 Everyday Value brand items are now the No. 2 best-selling private brand on Amazon, according to e-commerce analysis firm One Click Retail.