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11/11/2022

Whitney Houston-Inspired Beauty Line Debuts At JCPenney

The new assortment hits the stores in time to celebrate the launch of the film 'I Wanna Dance With Somebody.'
Greg Sleter
Associate Publisher/Executive Editor
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Whitney Houston JCPenney
The new Whitney Houston-inspired beauty care line at JCPenney.

In celebration of the upcoming film I Wanna Dance With Somebody, and the legacy of Whitney Houston, Urban Hydration has launched at JCPenney an exclusive collection of skin, body, hair and hand cream products.

For months, Urban Hydration has worked to design a product line that combines all Houston’s favorite scents into its natural ingredients and vibrant colors to pay homage to the singer. The collections were made by Urban Hydration and designed by Founder & CEO, Psyche Terry. 

The assortment includes the Curly Diva Curl consisting of shampoo, curl detangler, deep conditioner, curl cream, and reusable gift bag. The Dancing Diva Body Collection offers body lotion, body oil and body spray, while the Hydrating Set consists of makeup remover and toner, face wash and face lotion in a handmade box.

Rounding out the line is the Glowing Hands Moisturizing Kit that features several scents including vanilla, rosehip, peach and papaya, all in a reusable makeup bag.

The plant-based, clean beauty line is available exclusively at JCPenney stores and JCP.com.