White named president of own brands for Albertsons

Geoff White was appointed president of own brands for the Albertsons Cos., a new position within the Boise, Idaho-based retailer.

In his role, White will lead the own brands team, including the culinary kitchen and technical center. He is responsible for furthering the growth, development and innovation of the company’s own brands products, including O Organics, Lucerne, Open Nature and the extensive line of Signature products.

“Geoff is a visionary merchant who understands the evolution of our company’s own brands and the significant role they play in our overall strategy,” said Shane Sampson, executive vice president and chief marketing and merchandising officer. “Our own brand items are integral to how we earn customer loyalty. We’ve developed a nimble process that responds quickly to consumer trends with popular products over the last two years, and I’m excited to see how our team and brands further their development under Geoff’s leadership.”

White is a supermarket veteran. Most recently, he was the senior vice president of marketing and merchandising for Safeway’s northern California division. White is located at Albertson’s Pleasanton, Calif., campus.

Albertsons Cos. operates stores across 35 states and Washington, D.C., under 19 well-known banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs.