White Coffee Brews New Licensed Assortment

Private label coffee supplier White Coffee is expanding its assortment with the launch of a new line under the Entenmann’s brand. 

The initial selection includes a Breakfast Blend along with nine flavored coffees including Chocolate Donut and Party Cake. The coffee blends supplied by White Coffee are available in 10 ounce bags and single serve pods in boxes of various sizes. White Coffee also supplies Entenmann's creamy, smooth hot chocolate in single-serve packaging. 

"The relationship does not succeed just through inspired coffee flavors and convenient packaging," says Jonathan White, executive vice president of White Coffee. "It is aided by a natural connection between a brand's customer and their desire for a special coffee experience they can associate with the brand. That's what Entenmann's and White Coffee have found together over these years."

Based in Astoria, N.Y., White Coffee traces its roots to its founder David White, who established a foodservice coffee business in Manhattan in 1939. Today, David White’s daughter-in-law, Carole, and her two sons, Jonathan and Gregory, manage the business