Whats for Dinner? Evolving Retail Strategy for the Eating Culture
Date of webcast
Tuesday, June 17, 2014
Time & time zone / duration of webcast
12:30 pm ET/11:30 am CT/9:30 am PT Duration: 1 hour
Webcast title
What’s for Dinner? Evolving Retail Strategy for the Eating Culture
Webcast abstract
Galileo Global Branding Group, a Daymon Worldwide company, will discuss how to answer that daily question of individuals and families all over the country: “Hey what’s for dinner?” Culture, family structure, trends, shopping and eating occasions have all evolved - and retail and supplier strategies must evolve with them to capture trips and market basket growth.
We will draw insights from a number of data sources and custom research to recommend ideas for effective consumer behavior influence across branding, merchandising and shopper marketing.
Presenting publication name
Store Brands
Sponsor name
Galileo Global Branding Group
Presenters
Carol Reindel, Vice President Global Marketing, Galileo Global Branding Group
Simon Mark Haddad, Director Shopper Marketing, Galileo Global Branding
Group moderator
Randy Hofbauer, Managing Editor, Store Brands magazine