Westrock Coffee Unveils Upgraded Website
Westrock Coffee has launched a redesigned website that showcases the company’s expanded capabilities while also highlighting other key topics including sustainability, supply chain transparency, and solutions for its global partners.
The new website features an interface designed for the company’s business partners including retail, food service, hospitality, and convenience. Also showcased are Westrock’s platforms including Farmer Direct Verified, which ensures traceability and ethical sourcing across its supply chains, and its Raíz Sustainability program, which supports more than 10,000 farmers globally.
"Our digital presence now truly reflects Westrock's unique approach to business,” said Elizabeth McLaughlin, executive vice president of Sales at Westrock. “From innovative beverage solutions to our deep-rooted sustainability commitment, the new website invites visitors to experience firsthand why we're the premier choice for building cutting-edge, socially responsible beverage programs."
Key features of the new website include:
- Comprehensive Solutions Hub: The platform allows key customers to access Westrock Coffee's beverage programs, which offer tailored options for coffee, tea, flavors, extracts, and ready-to-drink products. The site also provides resources for transforming beverage programs, including advanced supply chain management and sustainability tools.
- Sustainability at the Forefront: Westrock Coffee is advancing its sustainability mission, by reaffirming its goal of achieving 100% responsibly sourced coffee and tea by 2025. The website highlights its commitment to transparency through three distinct platforms, setting a new industry standard.
- Global Reach and Impact: Detailed insights into Westrock's global facilities and sourcing capabilities are now easily accessible, ensuring partners benefit from a comprehensive global supply chain.
- Thought Leadership Center: The revamped site serves as a hub for industry insights, trend analysis, and compelling case studies. It offers visitors a deep dive into the latest developments in sustainability and beverage innovation while spotlighting Westrock's impact on communities across its supply chains.
"This website launch represents more than just a digital upgrade," said McLaughlin. "It's a testament to Westrock Coffee's position as an industry pioneer, committed to driving innovation, sustainability, and transparency in the global beverage market."