Weis Markets shows its heart

Weis Markets has launched a new campaign to celebrate American Heart Month.

The Sunburry, Penn.-based company announced the beginning of its new in-store program in support of the American Heart Association’s (AHA) mission to build healthier lives free of cardiovascular diseases and stroke.

“Over the next two weeks, we will run an in-store cause marketing program in support of the American Heart Association’s (AHA) mission to prevent cardiovascular diseases and strokes,” said Ron Bonacci, Weis Markets vice president of advertising and marketing. “AHA’s work benefits a significant number of local programs in our seven-state marketing area. We will also supplement our customers’ generosity with a corporate donation to the American Heart Association.”  

Weis Markets will kick off its AHA “Life Is Why We Give” campaign to raise funds in the fight against heart disease and stroke. The in-store campaign will run for the duration of American Heart Month in February and will conclude Feb. 27.

The funds raised will be used to support heart disease and stroke prevention, including nutrition education, in Weis Markets’ seven-state market area.