Wegmans’ newest payment method goes mobile

Wegmans customers in Rochester, N.Y., can now streamline their checkout process.

Following a successful employee pilot, Rochester, N.Y.-based Wegmans Food Markets has rolled out a new mobile self-checkout app, called Wegmans Scan, to customers at the East Avenue Wegmans in Rochester. Available for iOS and Android devices, Wegmans Scan enables customers to scan and bag their groceries while they shop. After shopping the store, customers can pay for their groceries at a self-checkout register.

“As technology has evolved to enable more self-service, our customers are increasingly looking for options that save time and give them the ability to shop how they want,” said Jack DePeters, senior VP of store operations, Wegmans. “Regardless of how customers choose to shop with us, we’ll continue delivering the same level of incredible service that customers have come to expect.”

To use Wegmans Scan, customers connect to the store WiFi network and link the app to their Shoppers Club loyalty account. Once connected, customers can start scanning and bagging as they go. Loyalty discounts and clipped digital coupons are automatically applied to the order. Customers can also see a running total for their order as they shop. After stopping at a self-checkout register and applying payment, customers can leave the store.

If this self-checkout pilot is successful, the company is planning a phased rollout of the program to additional stores. “In market areas where similar technology is already available, customers have been asking us to offer it in our stores,” said DePeters.

Wegmans Scan is the latest effort by Wegmans to streamline different aspects of the shopping process with digital technology. Last month, Wegmans began offering mobile delivery in select markets via DoorDash, and also opened its stores to users of the Innit shoppable recipes app. In February, Wegmans expanded a curbside pickup program it offers in partnership with Instacart.