Wegmans Food You Feel Good About Don’t Be Piggy Meatless Sausage Style Crumbles

Differentiation is more critical than ever before in the store brand space. To set themselves apart from the competition, retailers need to develop truly unique products in packaging that pops on the shelf.

Each month, Private Label ⇨ Store Brands takes a look at an innovative new store brand product and calls out some key differentiating aspects.

This month, we examined Wegmans Food You Feel Good About Don’t Be Piggy Meatless Sausage Style Crumbles from Rochester, N.Y.-based Wegmans Food Markets.